Attorney at Work announces the newly updated and expanded second edition of “Everyday Public Relations for Lawyers,” by Gina Rubel, attorney and award-winning legal communicator and CEO of Furia Rubel Communications, Inc. Written for lawyers and legal marketers, Rubel’s popular no-nonsense guide delivers hands-on advice on all critical aspects of public relations—from the dos and don’ts of media relations to controlling the message to harnessing the power of the internet and social media.
The comprehensive book focuses on strategic PR for business development and has been expanded to include new chapters on crisis communications and legal marketing ethics.
Joan Feldman, Co-Publisher of AttorneyatWork.com, said, “Gina expertly weaves integrated marketing and business development into public relations strategies and tactics for lawyers. A former litigator with nearly 20 years of experience in law firm communications, Gina educates both young and seasoned lawyers and legal marketers on ways to seamlessly incorporate public relations into their firm growth and reputation management strategies.”
Rubel said, “This new edition is long overdue. The first edition of ‘Everyday Public Relations for Lawyers’ was published in 2007, before any of us had any idea how things like social media and data privacy would change the legal marketing landscape. Then, in 2018, the American Bar Association changed the relevant Model Rules. At that point, we knew it was time for the second edition.”
“Everyday Public Relations for Lawyers, Second Edition,” is available for purchase through Attorney at Work.