Fox Rothschild LLP is pleased to announce that Eleanor Vaida Gerhards has been appointed co-chair of the firm’s nationwide Franchising, Licensing & Distribution Practice Group.

With co-chair Elizabeth D. Sigety, Eleanor will lead a team of more than 40 attorneys in 22 offices coast to coast who represent franchise and distribution companies across all classes of industrial, retail, food, entertainment, service, technology or home-based businesses. Recent firm mergers have expanded and fortified the levels of service provided by our franchise team.

Named a “Legal Eagle” by Franchise Times Magazine and an IFA Certified Franchise Executive, Eleanor concentrates her practice on commercial transactions and compliance matters representing primarily franchisors, area developers and master franchisees. She also represents startup franchisors in the establishment of franchise systems and, as a member of Fox Rothschild’s Insurance Practice Group, she often counsels franchise systems on insurance coverage matters.

Eleanor frequently writes and speaks on legal issues in the franchise industry and her articles have appeared in the ABA Forum’s Franchise Lawyer newsletter, the ABA Franchise Law Journal, PAFI Press and Law360. Most recently, Eleanor authored a chapter of the ABA’s book on federal and state franchise exemptions and spoke at the 2016 ABA Forum on Franchising. Look for her contributions at Fox Rothschild’s Franchise Law Update blog.


Eleanor Vaida Gerhards, Esq.